Beijing, China · Automotive Launch
A flat LED surface becomes programmable physical depth.
A kinetic LED matrix coordinated with launch content so individual modules extend and retract as part of the visual sequence.
Project Facts
At a glance.
Effect
Installed and running.
Project Logic
Motion had to read clearly without interrupting the screen.
Module pitch, travel, speed and content timing are selected together so the screen can move with purpose and return to a coherent display surface.
Depth cues synchronized to launch content.
Movement was planned as part of the show sequence rather than as a continuous background effect.
Individually driven telescopic modules.
The matrix enables waves, relief patterns and timed extensions according to the approved choreography.
Travel, maintenance and structural support.
Behind-screen depth, access, module density and support conditions determine the viable platform.
Mechanical and media tests before launch.
Motion sequences are reviewed with representative content and operating states before site commissioning.
Drawings
Technical reference.
Need depth, waves or relief motion?
Share the target screen size, indoor or outdoor condition, travel expectation and service access.